Facebook Stories Set to Get Ads as User Base Touches 300 Million
Facebook Stories ads will support tracking metrics such as reach, brand awareness, video views, app install, conversion, traffic, and lead generation.
India Is Priority Market for Facebook, WhatsApp and Instagram: Meta India Chief
Meta sees India as a "priority market" with "limitless" possibilities buoyed by macroeconomic growth, digital infrastructure and the popularity of its apps like Facebook , WhatsApp and Instagram , the social media giant's India head Sandhya Devanathan said. In an interview with PTI, Devanathan, who took over the leadership role in January this year, said India's new Digital Personal Data Protection legislation has provided a framework and clarity for tech companies and marks a "great step in balancing user protection with innovation". Meta, she emphasised, "welcomes constructive regulations", and will wait to see the detailed rules. Devanathan, who is the Vice President of Meta in India, also spoke of the company's determination to crack down on misinformation on the platform and outlined how it is harnessing AI (Artificial Intelligence) to pro-actively curb hateful content. Meta will continue with its election integrity effor...
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