China Pushes CBDC as ‘Good Luck’ Gifts Ahead of New Year Celebrations
China, which has been accelerating its efforts to drive the adoption of its CBDC, has undertaken a new experiment, coloured in traditions, to get more people to use the e-CNY. The Chinese authorities have introduced a feature for existing CBDC users that would enable them to send money to their friends and family as ‘red packets'. Considered as a symbol of ‘good luck', the ‘red packets' — also called the ‘Hongbao' — are used for presenting people with money as a gesture of luck. Unlike most parts of the world, China celebrates its New Year on January 22. The country, hence, has released this CBDC promotional strategy keeping the margin of a month in advance. China's dedicated app for the e-CNY CBDC, will let users send red packet to one person at a time. Users also have an option to establish a ‘lucky draw' that could earn the nominees a random amount from a pool of funds. WeChat Pay and Alipay — other online payment service providers in China — are also o...