TRAI Cracks Down at Telcos for Unauthorised, Pesky Promotional Messages
Telecom regulator TRAI on Thursday cracked down on unauthorised, pesky promotional messages by telemarketers as it issued directions to telecom operators to act swiftly to stop the misuse of headers and message templates. To stop such misuse and curb unwanted messages, the regulator has directed access service providers (telecom operators) to reverify all registered headers and message templates on Distributed Ledger Technology (DLT) platform and block all unverified headers and message templates within 30 and 60 days, respectively. The move is expected to come as a relief to mobile users, annoyed by deluge of unauthorised, pesky promotional messages. Telecom operators have also been asked to ensure that temporary headers are deactivated immediately after the set time duration lapses. "... Remove confusions among recipients of message and prevent their misuse, no look-alike headers (headers which are similar by virtue of combination of small case or large case letters) are to...