Google Introduces Search Generative Experience to Rival Microsoft Bing's AI
Alphabet 's Google rolled out more artificial intelligence for its core search product, hoping to create some of the same consumer excitement generated by Microsoft 's relaunch of rival search engine Bing in recent months. At its annual I/O conference in Mountain View, California, on Wednesday, Google offered an updated version of its namesake engine. Called the Search Generative Experience, the new Google can craft responses to open-ended queries while retaining its recognizable list of links to the Web. "We are reimagining all of our core products, including search," Sundar Pichai, Alphabet's CEO, said after he took the stage at the event. He said Google is integrating generative AI into search and other products, including Gmail , where it can create draft messages, and Google Photos , where it can make major changes to images. US consumers will gain access to the Search Generative Experience in the coming weeks via a wait list, a trial phase during whic...