OnePlus Road Trip (2023): A Peek Inside OnePlus Massive Showcase on Wheels
OnePlus kicked off its Road Trip initiative in 2022, a retail experience in a truck used as a mobile showroom travelling across the North-East of India. The company has now entered the second phase of this initiative and is calling it OnePlus Road Trip: Futurebound. This time, there are two trucks that will travel across North and South of India, allowing OnePlus to showcase some of its products as well as concepts and technology demos. OnePlus hosted an event in New Delhi as its new trucks embark on their journeys to 25 cities in India. These trucks, by Mercedes Benz, can transform into fully functional mobile showrooms where users can experience a variety of devices first-hand. Each truck has glass walls with OnePlus decals and glow signs, intended to recreate the feel of the company's OnePlus Experience Stores. Potential consumers can experience the products displayed along both sides of each truck. In the centre is the main highlight of this experience, the OnePlus 11 Conce...